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7 Most Common Attribution Models Used by Marketeers

When people start a business, they plan on making money. It does not matter if your business is a traditional business, where you own a s… … Read More

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Data Warehouse – Naming Conventions

I was reading a lot of news in the last few days about Elon Musk and Grimes revealing their baby name X Æ A-12 … And it got me thinking… … Read More

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Defining Web and Mobile KPIs and Metrics

Over the years, there has been much discussion (and confusion) about how we define a session within the context of web or mobile analytic… … Read More

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