Author Archives: Gabriela Zafirova

Why Every Business Needs Data Analytics

In today’s data-driven world, businesses that ignore the power of data analytics do so at their peril. From small startups to large corporations, every business can benefit from data analytics. But implementing it without a clear understanding of best practices … Read More

Data Analytics: Essential Strategies for Driving Sales

As the digital age advances, so does the ability of companies to collect, analyze, and leverage customer data. By utilizing data analytics, businesses can gain valuable insights into their customers’ behavior and preferences, which can then be used to drive … Read More

Data Analytics: Revolutionize Your Business

In today’s data-driven world, businesses are collecting and analyzing vast amounts of data to gain insights into their operations, customers, and market trends. However, many businesses struggle to turn their data into actionable insights that can drive growth and success. … Read More

Data Analytics: Unlock Your Business Potential

As businesses become more competitive, it’s crucial to stay ahead of the game by using data analytics to inform and guide decision-making. With the abundance of data available in today’s digital landscape, businesses can use data analytics to gain insights … Read More

Data Analytics Techniques to Outrun Competitors

We are living through a highly competitive business landscape, data analytics has become an essential tool for companies looking to gain a competitive advantage. By leveraging the power of data, businesses can gain valuable insights into their operations, customers, and … Read More

Data Analytics: Level Up Your Business

In today’s business world, the use of data analytics has become crucial for companies to stay ahead of the competition. With the abundance of data available, businesses can use analytics to identify patterns, trends, and insights to make informed decisions. … Read More

The key role of Data Analyst in companies

Fast changing technology has great impact on how businesses operate. Great amounts of data are produced every day by sending emails, text messages, YouTube videos we watch and produce, etc. Therefore, nearly 2.5 quintillion bytes of data are generated daily … Read More

What is MongoDB and why to use it?

Organisations of different scales and forms want to access the power of data by identifying new business opportunities and improving current business operations. When using data effectively, organisations can gain a potential advantage – the ability to make faster and … Read More

Self-Service Analytics gone wrong

Self-service analytics is the promise of data democratization and faster data-based decisions and business strategy. It’s better when you can do it yourself, right? And in many cases, your analytics set-up might give you the opportunity to run queries on … Read More

The rising role of the Chief Data Officer (CDO)

One of the relatively newer positions within an organisation’s C-level executive positions, Chief Data Officer (not Chief Digital Officer), is responsible for anything to do with how data is used, utilised, and governed across an organisation. It’s a significant mark … Read More