Are you ready to embark on the journey of becoming an insight-driven company?
According to the Deloitte Insights report in 2019, only 37 percent of executives felt confident that their companies are relatively insight-driven. … Read More
Author Archives: Kirill Andriychuk
Integrating Data in the Age of SaaS and Mobile Apps
Back in the 1980s, there was a vision that there would be an all-encompassing enterprise resource planning system. There would be a one-s… … Read More
7 Most Common Attribution Models Used by Marketeers
When people start a business, they plan on making money. It does not matter if your business is a traditional business, where you own a s… … Read More
Data Warehouse – Naming Conventions
I was reading a lot of news in the last few days about Elon Musk and Grimes revealing their baby name X ├å A-12 … And it got me thinking… … Read More
Defining Web and Mobile KPIs and Metrics
Over the years, there has been much discussion (and confusion) about how we define a session within the context of web or mobile analytic… … Read More