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ROI % on Marketing spent – indicator for the return on the marketing efforts of the company
Actual vs Target revenue – the comparison between the projected amount of revenue for the month / Q / year and the actual one
Current vs Last year revenue – shows the revenue generated for a certain time period in comparison to the last year’s period
ARR and MRR – annual/monthly recurring revenue – one of the most important financial metrics for SaaS companies, showing the recurring revenue on an annual or a monthly basis
ARPU – average revenue per user – how much revenue is the company generating per user (paying and non-paying)
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“Every day that goes by when you do not have accurate data to make decisions, is the day when you use intuition to make decisions”
“Every day that goes by when you do not have accurate data to make decisions, is the day when you use intuition to make decisions”
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