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While there can be multiple KPIs that are important for management, not all KPIs are equal. There are some metrics and KPIs that are vanity metrics and bring little to no value in terms of making sound decisions for the company. KPIs should not only measure the performance of the company but also help the management better understand their business and their market environment. Most commonly, managers can use KPIs to track their teams’ productivity, or higher management could use KPIs to review the job performance of managers and ensure goal fulfillment. Furthermore, some KPIs can be used to compare sales, monthly revenue generation, and customer acquisition rates, in order to make informed and data-driven business decisions and adjust their business strategy. KPIs are also essential to setting company goals and making progress toward their fulfillment.
So, what are the TOP KPIs every manager should be looking at every day? We have compiled a fresh new list for 2023 bellow.
A Marketing Qualified Lead (MQL) is a lead who has indicated interest in what your business has to offer based on marketing efforts or is otherwise more likely to become a customer than other leads. Example: Downloading trial software or free e-book
This metric is usually calculated alongside the average customer lifetime value (CLV), return on investment, or cost per action. These three combined will let you know how well you’re doing with your marketing budget. This can also help you with various business decision-making.