Monthly Archives: August 2019

Forecasting The Future. Grow Your Business In Times Of Crisis

Forecasting is a powerful tool for companies trying to navigate the murky waters of the post-COVID economy. It allows them to get a glimp… … Read More

[Guide]: 8 Steps To Build The Best Business Intelligence System ever

Building your Business Intelligence system right from the start can save you time and money. Use these 8 steps to create the best BI system. … Read More

Do you really need to BUILD a Business Intelligence system in house?

During my extensive career in Business Intelligence (BI), I saw many companies starting to get serious about being a Data-Driven company w… … Read More

How to become a data-driven company? This is what you need.

Are you ready to embark on the journey of becoming an insight-driven company?

According to the Deloitte Insights report in 2019, only 37 percent of executives felt confident that their companies are relatively insight-driven. … Read More

Integrating Data in Today’s Age of SaaS and Mobile Apps

Back in the 1980s, there was a vision that there would be an all-encompassing enterprise resource planning system. There would be a one-s… … Read More

7 Most Common Attribution Models Used by Marketeers

When people start a business, they plan on making money. It does not matter if your business is a traditional business, where you own a s… … Read More

Data Warehouse – Naming Conventions

I was reading a lot of news in the last few days about Elon Musk and Grimes revealing their baby name X Æ A-12 … And it got me thinking… … Read More

Defining Web and Mobile KPIs and Metrics

Over the years, there has been much discussion (and confusion) about how we define a session within the context of web or mobile analytic… … Read More